Glossary
The AI marketing glossary.
Clear definitions of the terms behind AI CMOs, AI influencers and modern short-form growth.
- AI CMO
- An AI chief marketing officer: an autonomous agent that plans marketing strategy, researches trends, generates content and publishes it for a brand — operating a channel end to end rather than producing single assets on request.Learn more
- AI influencer
- A computer-generated persona with a consistent face, voice and personality that publishes short-form content like a human creator, used by brands to produce video at scale and low cost.Learn more
- Brand knowledge base
- A persistent set of brand documents (positioning, voice, audience, competitors) that an AI marketing agent grounds every output in, so content stays on-brand across hundreds of posts.
- Generative Engine Optimization (GEO)
- The practice of optimizing content so it is cited by AI answer engines like ChatGPT, Claude, Perplexity and Google AI Overviews — using crawlable pages, quotable answer passages, structured data and brand mentions.
- Hook
- The first one to three seconds of a short-form video — the line or visual that stops the scroll. Hook quality is the single biggest driver of short-form reach.
- Identity anchor
- A locked visual reference re-applied to every image generation so an AI character keeps the same face across poses, outfits, lighting and scenes. It is the core fix for AI character drift.
- Reaction video
- A short clip in which a persona reacts to a product, trend, screenshot or another video — a high-engagement short-form format that drives comments and shares.
- Short-form video
- Vertical (9:16) video, typically under 60 seconds, made for TikTok, Instagram Reels and YouTube Shorts. The dominant organic format for brand discovery in 2026.
- UGC ad
- A user-generated-content style advertisement: an authentic-feeling product demo or testimonial that mimics a real creator's post rather than a polished commercial. AI influencers can produce UGC-style ads on demand.